L’Incroyable Blowdry

Description

Kérastase Paris L’Incroyable Blowdry is a reshapeable heat lotion that helps blow-drying last longer by providing ideal shapeability and the ability to style and restyle with no stiffness. L’Incroyable Blowdry is formulated with Stimuli Responsive Styling, the very first launch of this patent-pending reshapeable microwax technology. The micro-particles are stimulated by heat such as a blow-dryer, which locks the hairstyle in and then can be reactivated without reapplying product for multiple restyling opportunities.